10 Laws for Startup Success: Navigate the Market, Avoid Pitfalls, and Drive Growth

Practical lessons for building a successful startup in a competitive world—covering everything from execution to pivoting, and keeping it simple

I decided to write these 10 laws for starting a successful startup because I’ve seen too many companies with great ideas and products get steamrolled out of existence. The market is a double-edged sword: it’s unforgiving to those who ignore these laws, but it can generate immense wealth for those who follow them.

These 10 laws are not linear; they’re all…